About
I'm a medical doctor who builds digital health products.
That's not a pivot story. It's the whole point.
I trained as a doctor because I wanted to fix things. What I found in hospitals was a different kind of problem — not clinical, but systemic. The wrong information, in the wrong format, reaching the wrong person at the wrong time. Medicine kept pointing me toward design.
So I crossed over. I learned to research, prototype, and ship. I've spent the last several years doing that for health systems, pharmacies, and patients across Africa and the UK.
My design process starts with the clinical question. What does a pharmacist actually need to see at the dispensing counter? What does a patient in Lagos understand about their prescription refill? I don't skip that step. It's the only way to build something that holds up outside a demo.
I work across the full stack of product: research, UX, interface design, and roadmap. I know enough about engineering to be dangerous, and enough about clinical practice to keep things honest.
When COVID hit, I didn't wait for a brief.
In the early weeks of the pandemic, I coordinated the manufacture and distribution of hand sanitiser across communities in Nigeria. It reached over 100,000 people.
The Nigerian Medical Association recognised the effort with an award — but what stayed with me wasn't the recognition. It was the realisation that logistics, coordination, and design thinking were just as much a part of healthcare as clinical training.
"Good health products don't just work. They fit — into a workflow, a ward, a life."
Gold at UNLEASH.
UNLEASH is one of the world's largest innovation labs for the UN Sustainable Development Goals. I was selected to participate, and our team won a Gold Prize for designing a solution to food waste in Nigeria.
It was a week of rapid, cross-disciplinary design — researchers, engineers, and policymakers in the same room — and it confirmed something I already suspected: the best solutions to hard problems come from people who refuse to stay in their lane.
Medicine
- MBChB · People's Friendship University of Russia
- Clinical rotations across specialties
- Built the clinical instinct
Design
- Self-taught, then formal training
- UX, visual design, prototyping
- Built the craft
Product
- PM & PD roles in digital health
- Strategy, roadmap, 0→1 builds
- Built the product muscle
I've worked on telemedicine platforms, pharmacy fulfilment systems, group buying tools, and insurance products. The thread across all of it is the same: reduce friction between a person and the care or resource they need.